The recipe had apparently been written by a friend of pharmacist Mr Pemberton’s then passed down through the generations. A can of Coca-Cola currently simply refers to its specialist ingredients as ‘Natural flavourings including caffeine’ alongside carbonated water, sugar, phosphoric acid and colour (Caramel E150d).

‘The company has always said, and as far as I know it’s true, that at any given time only two people know how to mix the 7X flavouring ingredient,’ said Mr Pendergrast. ‘Those two people never travel on the same plane in case it crashes; it’s this carefully passed-on secret ritual and the formula is kept in a bank vault.’ In more recent times Coca-Cola has defended a string of legal challenges to force it to reveal its formula.
In 1977 it pulled out of India rather than divulge it to the government. The closest the company itself has come to divulging its recipe was the admission that it originally included cocaine, although the narcotic was removed in the early 1900s.
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